Panasonic, Leica sign strategic agreement for joint development of Leica and LUMIX products, technology: Digital Photography Review
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Leica Digital camera AG and Panasonic have introduced that the two corporations have signed a thorough, strategic collaboration agreement. As a outcome of the settlement, Leica and Panasonic will work much more intently to jointly acquire new technologies below the name L2 Technological innovation (L squared Technology).
The identify L2 Technological know-how is symbolic mainly because it consists of the ‘L’ from ‘Leica’ and ‘LUMIX.’ In their advertising routines heading ahead, each individual enterprise will contain L2 Engineering. The branding will unify each firm’s respective strengths, which include in the growth of new digicam and lens goods and subsequent-era computer software. The collaboration enables the two businesses to jointly commit in new systems for potential Leica and LUMIX products. Likely ahead, Leica and LUMIX will make use of L2 Know-how.
Leica writes, ‘Through this collaboration, both firms will be able to optimize the synergies by Leica’s optical and imaging technological know-how and Panasonic’s movie and digital technological know-how that have been cultivated around a lot of a long time in the digicam and imaging marketplace, and jointly investigate new creative imagination and expressive power. They will carry on to acquire revolutionary L2 Technology that will create a new imaging environment.’
‘With the arrival of an era in which pictures and videos are shared globally in authentic-time, cameras are demanded to have ability to build more impressive and spectacular expression. I have often been impressed by the large photograph quality and the photo-building philosophy that Leica has created in excess of its extensive record,’ explained Akira Toyoshima, CEO of Panasonic Entertainment & Conversation Co., Ltd. ‘I am really delighted and enthusiastic to keep on doing the job with Leica to develop technological know-how that will help people all over the globe to share their feelings.’
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| Matthias Harsch (remaining) (CEO Leica Digital camera AG) and Yosuke Yamane (suitable) (Govt Vice President Director, Imaging Business Unit) |
‘We have been doing work with Panasonic for lots of yrs in a spirit of partnership and belief, and their in depth expertise is undisputed. The mixture of our competencies in L2 Technological innovation is an additional milestone in the partnership and proves that the very best way to meet up with present-day troubles in the digicam current market is not to section and specialize, but to deepen capabilities in purchase to jointly build answers for the upcoming,’ reported Matthias Harsch, CEO of Leica Digital camera AG.
Leica Digicam AG and Panasonic have cooperated because August 2000, when the providers signed an arrangement for lenses of electronic, audio-visual tools. In 2001, the cooperation expanded to include the electronic digital camera sector. In 2018, Panasonic joined with Sigma and Leica to form the L-Mount Alliance. The L-mount regular was originally developed by Leica for its goods prior to getting expanded to include other producers.
Leica Digital camera AG and Panasonic signed strategic complete collaboration arrangement
and create „L² Technology“ as symbol of the collaboration
Wetzlar, May well 31, 2022. Panasonic Leisure & Interaction Company (Headquarters in Osaka, Japan) and Leica Digicam AG (Wetzlar, Germany) nowadays announced that they have arrived at an arrangement for a new comprehensive business enterprise alliance. Each organizations agreed to significantly bundle their main competencies and to build new systems and alternatives ensuing from this collaboration beneath the identify of “L² Technology ” (L squared Technologies) which symbolically uses the two „L“ of “ Leica ” and “LUMIX ” in their marketing routines going ahead.
L2 Technological innovation will unify the strengths of two makes, Leica and LUMIX, be a symbol of the collaboration by combining the systems and know-how of the two corporations in the fields of new digital camera and lens products and next era software package, and create technologies and options that supply new benefit in the new period. By means of this collaboration, each organizations will be able to maximize the synergies by Leica’s optical and imaging engineering and Panasonic’s video clip and digital technological know-how that have been cultivated over many a long time in the digital camera and imaging industry, and jointly examine new creative imagination and expressive energy. They will carry on to produce progressive L² Technologies that will build a new imaging environment.
By way of this collaboration, the two companies will jointly make investments in new technologies that can be incorporated into digital camera and lens items, and will incorporate jointly developed systems into just about every other’s Leica and LUMIX products to even more greatly enhance their product or service abilities. Likely ahead, Leica and LUMIX will employ L² Technological know-how, which will open up new choices for inventive digital camera users, in their marketing activities in order to establish a collaborative program about the extensive phrase.
“With the arrival of an period in which photos and video clips are shared globally in actual time, cameras are necessary to have capability to create much more extraordinary and spectacular expression. I have constantly been amazed by the substantial photo top quality and the photograph-creating philosophy that Leica has formulated around its very long history. I am pretty pleased and thrilled to go on doing the job with Leica to produce technologies that will empower persons close to the world to share their emotions,” explained Akira Toyoshima, CEO of Panasonic Amusement & Conversation Co.,Ltd.
“We have been performing with Panasonic for a lot of yrs in a spirit of partnership and have confidence in, and their substantial abilities is undisputed. The mix of our competencies in L2 Technological innovation is a different milestone in the partnership and proves that the greatest way to meet up with today’s problems in the digicam market place is not to phase and specialize, but to deepen capabilities in get to jointly make alternatives for the upcoming,” reported Matthias Harsch, CEO of Leica Digicam AG.
Background of collaboration
The cooperation in between Leica Digicam AG and Panasonic Corporation has existed since August 2000. Originally, the providers had signed a cooperation settlement for lenses of digital, audio-visual products, and in 2001 the choice was made to cooperate in the digital digicam sector as well. Since then, the organizations have steadily expanded their technological cooperation. In 2018, with each other with Sigma, the “L-Mount Alliance” was established, an unprecedented form of cooperation that enables Panasonic, Sigma and, since 2021, Ernst Leitz Wetzlar GmbH to use the L-mount regular developed by Leica for their personal developments and thus also provide cameras as properly as optics with this lens mount.
