UPS Names Bala Subramanian To New Role Of Chief Digital And Technology Officer

UPS on Tuesday named Bala Subramanian as its Main Digital and Technological know-how Officer, a new position at the logistics big that combines IT and engineering responsibilities with a remit to enhance organizational agility and establish electronic fluency throughout the company.

He commences July 18 and will be section of the company’s Government Management Crew, reporting to CEO Carol Tomé.


Subramanian’s appointment follows the departure of longtime UPS technological innovation leader Juan Perez, who spent additional than 30 years at the firm, most a short while ago as Chief Facts and Engineering Officer. Perez not too long ago took on the CIO role at Salesforce.

At UPS, Subramanian will oversee IT specialized support products and services, application advancement, details stability, and industrial engineering. That features the company’s Highly developed Engineering Team, which manages automation assignments, a drone airline and other autonomous initiatives, and a data science team centered on synthetic intelligence and machine discovering possibilities.

The job also features a electronic element that will provide Subramanian nearer to the company’s Main Marketing Officer and other C-suite peers as UPS pursues its electronic transformation attempts and makes far more know-how-led experiences for consumers and group customers. He has been tasked with building digital fluency across UPS and “will supercharge agility, speed and information as a main competency for the organization,” a UPS spokesperson mentioned in an e mail.


Subramanian most lately served as Chief Electronic Officer at AT&T, in which he led an personnel and shopper expertise transformation and made a more agile and information-driven method to functioning. Prior to AT&T, he was Main Digital Officer at Finest Get, in which he assisted guide the company’s turnaround and oversaw technology, product growth and functions throughout the company’s e-commerce portfolio. He is a member of the board of administrators for Cars and and Dutch multinational retailer Ahold Delhaize.

“Bala will supercharge our electronic transformation at UPS, driving new competitive rewards for our clients and associates,” Tomé stated in a assertion. “He will be laser centered on earning it less complicated to do business with UPS, even though offering our workforce new applications to unleash even extra innovation for our prospects.”