Zaxby’s announces executive appointments; hires new chief development officer and elevates interim chief digital & technology officer

Leaders demonstrate essential to brand’s intense growth and guest encounter tactics

ATHENS, Ga., May perhaps 24, 2022 /PRNewswire/ — Zaxby’s, the premium fast-services restaurant manufacturer launched in Athens, announced right now that sector franchising veteran Mike Mettler has been named main advancement officer, although previous interim Main Electronic & Technological innovation Officer Mike Nettles has been elevated to the situation lengthy-term. 

“These are seasoned executives who have obtained terrific good results within just some of the most recognizable brand names in our industry,” reported Bernard Acoca, CEO. “With progress and digital procedures central to our expansion, I am confident that each are the suitable individuals to shift our manufacturer into the upcoming section.”

Mike Mettler brings with him major knowledge and expertise in the places of franchise recruitment and development. He joins Zaxby’s from Orangetheory Physical fitness exactly where he has spent the previous four many years major franchise advancement, serving as chief enhancement officer for the past a few. Prior roles contain 7 years in senior franchise growth for Dairy Queen and 4 yrs for Domino’s Pizza.

“Zaxby’s is targeted on DMA prioritization, building a more strong recruitment platform and providing choices that present versatility while maximizing profitability,” Acoca mentioned. “Mike Mettler will information these targets, cultivate relationships and collaborate with our franchisees to proceed scaling the brand name.”

“Franchising growth involves four points,” reported Mettler. “A powerful enterprise product, a sound society, passionate franchise homeowners and strategic parts to develop—Zaxby’s has them all.”

In addition, previous interim Chief Digital and Technology Officer Mike Nettles will go into the position extensive time period. Nettles joined the manufacturer in 2021 with a target on developing a robust electronic infrastructure that enhances visitor encounter. He is major the development and structure of the new cell app, loyalty application and ecommerce system that are established to start in summer months 2022.

Mike Nettles has created incredible strides in advancing our attempts to give visitors with a personalised digital practical experience,” Acoca mentioned. “We are thrilled to welcome him as a very long-time period addition to our executive management workforce and search forward to fully reworking the Zaxby’s guest knowledge underneath his leadership.”

Prior to Zaxby’s, Nettles put in 30 a long time in the retail and hospitality sectors, keeping leadership positions at Papa John’s and Panera Bread wherever he was dependable for primary the technological structure, advancement and implementation of electronic and in-retail store belongings.

“We are doing the job to eliminate all the friction involving our company and their cravings to the stage where the tech is absolutely transparent and fully underneath their manage,” stated Nettles. “Zaxby’s has had a excellent ride thus far, but electronic accessibility will be our ‘secret sauce’ for the following stage of our excellent growth tale.”

About Zaxby’s
Established in 1990, Zaxby’s is dedicated to serving delightful chicken fingers, wings, sandwiches and salads in a fun, offbeat environment the place customers are considered mates. For the 2nd yr in a row, Zaxby’s legendary Signature Sandwich gained Thrillist’s 2022 Fasties Award for Very best Fried Chicken Sandwich. Zaxby’s has developed to extra than 900 places in 18 states and is headquartered in Athens, Ga. For additional data, pay a visit to or

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